Gathering Leads at the Awareness Stage
Potential travelers often get their first impression of the Swain Destinations brand by encountering a landing page. Whether they’re directed from a banner ad or a social media post, they arrive to a tailored page that matches the content that sparked their interest to follow the link.
Wireframes
I created wireframes with desktop and mobile browsers in mind, to be converted into responsive HTML and CSS templates.
From Wireframes to Templates
Swain Destinations uses a custom-made Content Management System that has a drag-and-drop functionality for content creators. Once the newly-created templates are added on the back end, the Marketing Team can reuse them for various purposes, no coding skills required.
Campaign URL Building
When templates are available within the CMS to start building pages, the content creator is prompted to build campaign URLs in a way that allows custom campaign page tracking.My Role in the Project
Preparation
Surveying the Marketing Team's needs.
Design
Creating and revising wireframes to achieve the final template selection.