Complete Your Bucket List in New Zealand
In partnership with Tourism New Zealand, Swain Destinations launched a campaign to show travelers how some of their most indulgent “bucket list” items can be fulfilled in New Zealand. Dream of skydiving over pristine fiords and seeing some of the world’s most unique wildlife? How about having a picnic on top of a glacier while sipping on world-class wine? You can do all that and more in the beautiful land that is New Zealand.Campaign deliverables include dedicated landing pages, a digital brochure, video and email.
An Itinerary for Every Bucket List
Leads from targeted ads arrive to a landing page where they can pick two out of five bucket list items to generate an itinerary. Based on selections, one of ten curated itineraries appears on the screen.
Digital Brochure
Leads coming from the Swain Destinations homepage were prompted to download a digital brochure, familiarizing them with New Zealand and the diversity of experiences it offers.
A sample of some of the most popular activities on New Zealand’s North and South Islands.
A pairing of a Team Member’s personal story with a customizable itinerary that can take travelers to the locations featured in the story.
An outline of the traveler’s next steps to start their journey to New Zealand.
Destination Immersion
By showcasing local expertise and sharing personal travel stories, Swain Destinations aims to excite people about traveling to New Zealand and fulfilling their "bucket list" dreams.
New Zealand is What's Next Video
A video compilation of all the exciting activities in New Zealand was published across the company’s social media accounts. Using partner footage of actual travel experiences, the video creates a story of how a single country can provide such a diversity of activities. Watch the full video on Swain Destinations YouTube channel.My Role in the Project
Preparation
Gathering imagery, footage and copy.